National Highways

CGI Public Service Highways animation

Spark delivered an exceptionally detailed CGI animation for Highways England, showcasing the future Lower Thames Crossing with stunning realism. The animation, featuring realistic environmental simulations and the proposed road system for 2035, played a crucial role in the public consultation phase, attracting over 40,000 views in just two weeks and gathering valuable feedback. This project not only demonstrated the potential to alleviate congestion and enhance commuter times but also effectively engaged the public with its vivid portrayal of the British summer and dynamic traffic flows. Spark’s expertise in CGI provided Highways England with a compelling tool to communicate and refine their plans, ensuring a well-informed development process. Like to know more? Simply click the "get in touch" button below.