Royal Bank of Canada (RBC)

Project Case Study

The Royal Bank of Canada (RBC) collaborated with Spark Lab to create an exhilarating AR experience for their latest conference, blending the excitement of car racing with cutting-edge augmented reality technology. This multi-user AR game allowed participants to race against each other in a dynamic and interactive environment reminiscent of classic racers like Micro Machines.

Spark Lab developed a sophisticated AR platform that enabled conference attendees to engage in real-time races using their mobile devices. Users could navigate through various tracks, compete for the top position, and experience the thrill of racing in a virtual AR setting. The interactive nature of the game fostered a sense of camaraderie and competition among participants, enhancing the overall conference experience.

This innovative use of AR technology not only captivated the attendees but also showcased RBC's commitment to leveraging advanced digital solutions to engage and entertain their audience. By integrating AR games into their event, RBC demonstrated how banking institutions can utilize AR technology to create memorable and interactive experiences that resonate with their clients and partners.