Guinness World Records

Project Case Study

Spark partnered with Guinness World Records to create a captivating AR companion app, enhancing the latest edition of their iconic book. This app features nine experiential games, including the world's tallest man and largest mammal, which not only enriched the reading experience but also significantly increased user engagement and book sales to approx 800,000 downloads. This pioneering solution has elevated customer interactions, acros 18 countries worldwide, driving substantial upsurges in social media engagement and digital traffic for Guinness World Records. Spark’s expertise in delivering innovative AR experiences over 25 years means customers are in "safe hands". Interested in enhancing your brand with AR? Click the "get in touch" button below to explore more.